Cecelia ChangGet your passports ready (figuratively, for now!) because the highly anticipated Korea Travel Fair 2026 is landing at Plaza Singapura from 6 to 8 March. This year’s theme, “Now Boarding Korea: Your Journey into K-Culture,” transforms the heart of Orchard Road into a vibrant gateway to South Korea.
Whether you are a K-pop stannie, a beauty guru, or a foodie, the fair is divided into immersive categories: K-beauty, K-heritage, K-festival, K-food, K-sports, K-wellness, and K-wave.
The Korea Travel Fair 2026 is back from 6 to 8 March, and it’s bigger than ever! Whether you’re here for the Dream High musical performances, K-pop dance workshops, or to snag the best travel deals for Jeju, Busan, and Gangwon, there’s something for every K-fan. Get ready for an exciting lineup of activities, from high-energy K-Pop dance sessions and hands-on DIY workshops to personalised consultations at the K-Beauty Zone. Head over to the Canopy Plaza to enjoy K-flavours at SEORAE JIB food truck, and don’t miss out on exclusive travel deals and dining vouchers available throughout the event. Date: 6 – 8 March 2026 Time: 10:30am – 9:00pm daily Location: Plaza Singapura (Main Atrium, The Alley & Canopy Plaza) Admission: FREE! |
The Ultimate K-Wave Experience
Image credit: Korea Tourism Organization
Feel the energy of Seoul’s vibrant performing arts scene right here in Singapore. Catch the cast of the hit Dream High Musical live onstage at the Korea Travel Fair! This high-energy production, inspired by the iconic K-drama, will perform daily throughout the event. If you miss them in Singapore, you can still catch Dream High Season 3 later this year in Seoul (July) and Gongju (November).
For those keen to get moving, K-pop dance workshops invite you to step into the spotlight and learn the latest choreography, giving you a taste of what it’s like to dance like your favourite idols. Register for the workshops here.
Unlock your inner artist with hands-on K-Arts & K-Beauty
Get hands-on with K-arts and K-beauty through a series of authentic Korean workshops designed to inspire creativity and elevate your glow.
This isn’t just your typical craft corner! The K-Arts DIY sessions are led by professional Korean artists who will guide you through the intricate techniques of traditional and modern design. From crafting delicate paper flowers and traditional Norigae (tassels) to personalising trendy shoe charms, you’ll gain expert insights from the very best.
Don’t miss the exclusive workshops hosted by Regional Tourism Organisations, offering a rare chance to learn regional specialities under the tutelage of authentic Korean creators. Take home a piece of Korea that you’ve personally crafted alongside the pros!
For those keen on beauty, the dedicated K-Beauty Zone offers product try-outs and personalised skincare consultations, as well as specialised workshops revealing the secrets behind the coveted “glass skin” look. Advance registration is encouraged, though. RSVP here!
A journey through Korea’s diverse flavours
Treat your tastebuds to a journey through Korea’s diverse flavours with K-food on wheels and regional discovery experiences at the Korea Travel Fair 2026. Head outdoors to the Canopy Plaza to enjoy K-food on the go, where SEORAE JIB food truck serves up favourite Korean flavours.
The highlight for foodies, however, is the Chef Culinary Showcase on 8 March, featuring two legendary “White Spoon” stars from the global Netflix sensation, Culinary Class Wars! Watch as Chef Jung Ji-sun demonstrates the art of Dimsum with her signature Mala Cream Shrimp Dimsum and Basi, while Chef Jung Ho-young showcases his refined technique with a delicate Monkfish Liver Chawanmushi.
For those looking to venture beyond Seoul, the fair features dedicated booths of Busan, Gangwon, and Jeju. From the coastal charm of Busan, to the alpine beauty of Gangwon, and the volcanic landscapes of Jeju, get expert advice on exploring these gems!
The exploration continues with the “Colours of Korea” K-Travel Energy Finder, an interactive experience that helps you discover 10 different hidden regions across the country based on your personal “travel energy.” By matching your preferences to these unique destinations, you’ll uncover off-the-beaten-path gems you might never have considered. Participants will receive a personalised result slip to guide their future trip planning.
To make the journey even sweeter, participants in the Energy Finder can redeem exclusive food vouchers from Seorae that are tied to the representative dishes of those 10 regions. What’s better than tasting your way through Korea first before booking your flight?
And for the home chefs, the return of the S$5 Cold Storage voucher for CJ BIBIGO products means the adventure doesn’t have to end at the fair. You can take those world-famous flavours home with you, which is perfect for those who prefer to cook at home or savour their K-food favourites from the comfort of your own dining table. It’s the perfect “appetiser” for your upcoming Korean adventure!
Deepen your travel knowledge with a series of exclusive K-Travel Talks featuring seasoned explorers and industry experts. Discover the “Island of Natural Wonders” through What’s New in Jeju, where influencers and KOLs reveal fresh experiences and hidden gems beyond the typical tourist path. For thrill-seekers, the Gangwon Adventures session with OVERKILL dives into nature-heavy scenic escapes, while the Beyond Seoul talk with Middleclass provides fresh itinerary ideas for those looking to uncover Korea’s best-kept secrets.
If you prefer an active holiday, don’t miss the specialised K-Sports segments. Join Singapore Adventurous Nature Lovers for an inspiring talk on scenic hiking and nature walks across Korea’s famous mountain trails, or learn about the country’s world-class cycling routes with Ace Adventure Expeditions. Whether you’re planning a leisurely nature stroll or a high-energy adventure through Busan, Gangwon, or Jeju, these talks offer the insider tips you need to craft your own unique K-itinerary.
Exclusive travel promotions to Korea
Image credit: Korea Tourism Organization
Planning your actual flight to South Korea? This is the best time to book. Major travel agencies will be offering event-only packages and limited-time deals to help you save on your 2026 holiday.
To make your booking even more memorable, every traveller who secures their trip at the fair is eligible for an exclusive souvenir. Simply book your tour package or flight-only itinerary during the event to redeem a special memento of your upcoming journey. This truly is the perfect way to kick off your travel countdown!
Stay up to date on the latest Korea travel information
Keep up with the newest Korea travel information by following KTO’s official social media account at @kto_singapore. You’ll find everything from the Korea Travel Fair celebrity lineup to workshop highlights. It’s also a great way to discover more year-round Korea-related happenings.
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Ready to experience the best of Korea, right here in Singapore? Korea Travel Fair 2026 is more than just a weekend event; it’s your gateway to K-culture, K-travel, and K-lifestyle. Mark your calendars for 6 to 8 March at Plaza Singapura and get ready for a vibrant showcase of Korean beauty, fashion, food, music, and more. Whether you’re a longtime fan or new to the world of K-culture, something exciting is waiting for you. |
The Korea Travel Fair is your chance to experience a world-class celebration of Korean culture. Discover, indulge, and be inspired by its beauty, fashion, food, and artistry as you plan your next adventure!
Brought to you by Korea Tourism Organization
