Winner: Tourism Authority of Thailand

In a fast-paced globalised world, many travellers are often on the lookout for destinations that open them up to new, unique experiences. More importantly, it’s about choosing a tourism destination that actively promotes its diversity and inclusivity — destinations that, through tourism, create employment opportunities and promote equal opportunities for all — especially vulnerable groups, all while focusing on the principles of sustainable development.

Giving justice to Thailand’s moniker as the Land of Smiles, Tourism Authority of Thailand has continuously highlighted Thailand’s diversity as a destination. The country boasts a multicultural and multiethnic population, and it shows in the varied attractions and activities in each of its provinces. Through its efforts, Tourism Authority of Thailand encourages travellers to readily venture into even the most unfamiliar of experiences, shining a spotlight on even its best-kept hidden gems.