11 Things to Do in Agadir on Your First Visit

Set between the Atlantic Ocean and the foothills of the Atlas Mountains, Agadir is one of Morocco’s best-known coastal escapes. Much of the city was rebuilt following the devastating earthquake of 1960, giving it a distinctly modern character compared with destinations such as Marrakech and Fez. Beyond its broad beach and resort-lined waterfront, travellers will find restored heritage sites, bustling markets, cultural museums and scenic excursions within easy reach. Here are some of the best things to do in Agadir on your first visit.

1. Agadir Beach

Agadir’s long sandy beach is one of the city’s main draws. Golden sands fringe the cold waters of the Atlantic Ocean. Swimming in the sea provides the perfect opportunity to cool down in the hot summers. There are many restaurants and cafes along the beachfront and you can either rent a beach chair or lay your towel on the sands to sunbathe. Additionally, the nearby beach at Taghazout is one of Morocco’s best surfing destinations.

2. Agadir Oufella

Perched high above the city, Agadir Oufella is the restored site of the old kasbah, which was largely destroyed during the earthquake of 1960. A visitor route now winds through the historic enclosure, with displays and a memorial helping to tell the story of the settlement that once stood here. The panoramic views across Agadir, its port and the Atlantic coastline remain one of the main reasons to visit. You can reach the hilltop by road or ride the cable car from the city below.

3. Crocopark

Crocoparc is a family-friendly zoological and botanical park on the outskirts of Agadir. Its landscaped grounds are home to 325 Nile crocodiles, along with giant tortoises, iguanas, snakes and marmosets. Walkways through themed gardens allow visitors to observe the animals while exploring a surprisingly lush side of the city.

4. Agadir Marina

A playground for wealthy locals and visitors, visit Agadir Marina to see luxury vessels bobbing on the waters and expensive cars parked around the edges. There are a number of boutiques, fancy cafes, and ice cream shops around the marina, and you can enjoy good views of the inscribed hillside in the distance.

5. Souk El-Had

Step through the ochre walls of Souk El Had to explore Agadir’s largest and busiest market. Thousands of shops and stalls sell everything from spices, fresh produce and clothing to leather goods, handicrafts and argan oil products. The market is especially lively on Sundays and generally closes on Mondays, so plan your visit accordingly.

6. Ferris Wheel

Take a ride on Agadir’s beachside Ferris wheel for good views of the sea and city. Rides are possible by day and in the evening, offering two different perspectives, and younger members of the family are sure to enjoy the selection of kid-friendly fairground rides nearby.

7. Danialand Waterpark

Families looking to cool down can spend the day at Danialand Waterpark near Agadir Oufella. The park features 16 pools, 14 waterslides and dedicated areas for younger children, along with restaurants and spaces for relaxing between rides. Operating schedules may vary throughout the year, so check the latest opening information before visiting.

8. Medina d’Agadir

Medina d’Agadir offers a window into Agadir’s past. Located a short distance out of the city and built on private land, it’s a modern-day reconstruction of the old medina of Agadir. Local artisans, builders, and craftspeople were used in its construction, following old plans and designs. In addition to admiring the architecture, you can wander the streets and browse a range of traditional Moroccan handicrafts at the various stalls. There are plenty of places to eat and drink too.

9. Mohammed V Mosque

A fairly new mosque, Agadir’s Mohammed V Mosque is now one of the city’s most important places of worship. It is closed to non-Muslims, but visitors can still admire the striking facades, complete with ornate wood and plasterwork.

10. Memoire d’Agadir

If you want to know more about the earthquake that destroyed Agadir, head to the small museum of Memoire d’Agadir. It also acts as a memorial to those who lost their lives in the natural disaster. There are old photographs of Agadir before the earthquake, as well as images of the devastated city shortly after the tragic events and old newspaper clippings and documents. The surrounding gardens are pretty and peaceful.

11. Agadir Museum of Art

Formerly home to the city’s Amazigh heritage museum, this central attraction reopened in 2023 as Agadir Museum of Art. Its permanent collection brings together modern and contemporary artworks with regional heritage pieces, including jewellery, carpets, pottery and ceramics. It is a worthwhile stop for travellers interested in both Moroccan art and Amazigh cultural traditions.

More things to do in and around Agadir

Within easy reach of Agadir, Souss-Massa National Park is a great place for keen bird-spotters. Paradise Valley has many outdoor adventures in beautiful surroundings, and it’s easy to take a trip into the argan-growing areas. If you’re lucky you may spot the famous tree-climbing goats! Taroudant, often referred to as a mini Marrakech, is an ideal trip for culture lovers.