Why this local startup thinks it can slam TripAdvisor at least in Southeast Asia

Why this local startup thinks it can slam TripAdvisor at least in Southeast Asia

123JumpStart caught up with Ms Winnie Tan, CEO of Travelogy to share with us her thoughts on her entrepreneurship journey.

Travelogy builds scalable online travel portals with a focus in Southeast Asia. Started in Aug 2010, Travelogy has two main products: TripZilla.com and ComeSingapore.com. TripZilla is an outbound travel portal that offers users in a particular country the simplest way to find and book their travels. Having validated the product in Singapore, we are now ready to take TripZilla into other Asian countries. ComeSingapore is a destination marketing platform for inbound visitors. With its healthy traffic numbers, pagerank and SEO performance, ComeSingapore is the most credible commercial site marketing Singapore as a destination.

SiTF: Tell us a little of yourself and your co-founder.

Winnie: I am the CEO and co-founder of Travelogy. I am a “mumpreneur” with a string of successful businesses which includes a bubble tea chain, a real estate agency and an art gallery. I have two young boys and hold a BSc (Computer Science) from the National University of Singapore.

My Co-founder, Eric Koh who is my husband, is a serial entrepreneur with more than a decade of experience in online technology, digital marketing and web start-ups. His most recent exit was JobsCentral, sold last year to CareerBuilder, the top job portal in USA.

SiTF: What prompted you to start Travelogy?

Winnie: The travel market in South East Asia is growing very quickly and more people are moving online for their travel needs. The rapid growth of internet, e-commerce, mobile, social media and online marketing means that there are plenty of opportunities for innovation and disruption in this space. Tech adoption in the travel industry seems to be lagging in Asia as compared to the west, and so we see a huge gap that needs to be filled. We want to count among the people that will bring about this wave of changes in the industry.

Read the full article at SiTF.

About Author

Farzana Fattah
Farzana Fattah

Farzana is a student at Singapore Management University who’s currently wondering what on earth she’s doing with her life. When not nerding out over the latest superhero movie or scrolling through memes on Tumblr, she is almost definitely researching random places across the globe and daydreaming about the next holiday destination. She is inspired by the variety of cultures in the world and hopes to travel to at least fifty countries in her lifetime to experience most of them.


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