When it comes to finding value-for-money essentials, Johor Bahru is a budget shopper’s playground. JB’s supermarkets and wholesale stores are brimming with bargains on everything from practical essentials like household goods to necessary indulgences like your daily snack fix.
Here’s your quick read of JB’s best spots for stocking up on life’s necessities and joys! Just remember to bring a roomy tote bag and maybe a little restraint.
Also read: A Guide to Thrift Shopping in Johor Bahru (JB) for Singaporeans
Practical essentials: Where to get the stuff you actually need
From groceries and household supplies to baking basics, these stores help you tick off the essentials while keeping your wallet happy.
NSK Trade City

Image credit: Chongkian | Wikimedia
A household name for those in the know, NSK is essentially a mega supermarket-meets-wholesale emporium. The aisles are filled with fresh produce, dry goods, snacks, and bulk buys at excellent prices. It’s no-frills but efficient, just how bargain shopping should be.
Find them at: Jalan Waja 9, Kawasan Perindustrian Pandan, 81100 Johor Bahru
Ninso Nusa Bestari

Image credit: Ninso Official Facebook
A two-storey wonderland of RM2.40 (~S$0.70) deals, Ninso is JB’s mega value store. It’s well organised, brightly lit and packed with everything from cleaning supplies to quirky stationery and, of course, snacks. Great for stocking up on everyday bits and bobs without breaking the bank.
Find them at: No.4 PTD 182908, Jalan Sutera Danga, Jalan Bestari 15/2, Taman Nusa Bestari, 79100 Johor Bahru
Rainbow Live Online

Image credit (L-R): Rainbow Live Online Official Facebook
Tucked away in a warehouse setting, Rainbow Live Online is a treasure trove of discounted household items, groceries, and snacks, with prices as low as below S$1. It’s popular among Singaporean day-trippers for a reason!
Find them at: 12, Jalan Gemilang 5, Taman Perindustrian Cemerlang, 81750 Ulu Tiram
MR INGREDIENT

Image credit: Mr Ingredient Official Facebook
A bonus for the bakers! This well-stocked wholesale store caters to both casual bakers and small-scale pros, offering everything from flour, baking powder, and cocoa to decorative sprinkles, moulds and packaging materials. It’s an essential stop for restocking your pantry or trying out that ambitious new bake without overspending.
Find them at: 48, Jalan Persiaran Susur Larkin Perdana 2, Taman Dato Onn Jaffar, 80350 Johor Bahru
Also read: Shopping Malls in Johor Bahru (JB) Every Singaporean Must Visit
Everyday “essentials”: The actual good stuff
Not all essentials are practical in the traditional sense: sometimes, you just need a treat, a childhood snack, or a toy that makes you smile. These stores cater to life’s small joys and indulgences, on a great budget.
Fantasy Jungle Food Sdn. Bhd.

Image credit (L-R): Fantasy Jungle Food Official Facebook
If your idea of essentials includes Super Ring, Milo, and Oreo, you’re not alone. Fantasy Jungle Food in Pandan Jaya lets you stock up on all your snack drawer favourites in bulk, perfect for party packs, pantry restocks, or just fuelling your weekday cravings.
Find them at: UNIT G26 LEVEL 1 LOT 138 BATU 7 1/2, JALAN KOTA TINGGI, Kampung Pandan, 81100 Johor Bahru
JB Yap Brothers Food Sdn. Bhd.

Image credit: JB Yap Brothers Food Sdn. Bhd. Official Facebook
This local favourite is known for its wide variety of food products, from dried snacks to bottled sauces. It’s a particularly good stop if you’re buying for a household that loves to snack away. Prices are reasonable, and the selection is wide!
Find them at: 30, Jalan Bakawali 49, Taman Johor Jaya, 81100 Johor Bahru
Kian Leong Trading Co

Image credit (L-R): Davidzdh | Wikimedia; YATBAOINGAI Menrem | Wikimedia
Kian Leong is where your inner child goes wild. From remote-controlled cars to DIY craft sets, it’s a nostalgic dream for anyone who grew up with plastic playsets and noisy wind-up gadgets, and a great place to grab the same joys for little ones.
Find them at: 22, Jalan Ros Merah 1/4, Taman Johor Jaya, 81100 Johor Bahru
Bag it all without the guilt
Whether you’re chasing unbeatable prices on baking powder or bulk-buying your way through childhood snacks, JB proves that stocking up doesn’t have to come with a side of buyer’s remorse. Just make sure you have enough room and muscle to lug everything back over the border!