Winner: Saudi Tourism Authority

In an ecologically diverse region like the Middle East, Saudi Tourism Authority leads the pack with its successful ecotourism initiatives to promote one-of-a-kind experiences and preserve its natural wonders. Blessed with world-class attractions that have been around for centuries, Saudi Arabia has paved the way for tourism enrichment programs to drive growth and ecological wellness by reducing reliance on oil.

These programs and initiatives include The Red Sea Project, which aims to put the country’s 90 islands on the global tourism radar, while pursuing the use of 100% renewable energy and other sustainable practices. Another fine example is the Green Riyadah, which aims to maximise the capital city’s green spaces. Overall, Saudi Tourism Authority is a testament to how innovative ideas and a determination to preserve the environment can secure a better future for travel.

Learn more about their sustainable travel efforts here.