ElaineIf there’s one thing Korea knows how to do, it’s keeping romance alive all year round. While most countries only celebrate Valentine’s Day once a year, Korea takes things up a notch with a “special day” on the 14th of every month. From giving chocolates and roses to sharing noodles or simply going for a walk in the woods, each occasion offers couples (and even singles) a fun reason to celebrate.
Whether you’re in Korea with your partner or just curious about local traditions, these charming days reveal the country’s light-hearted and romantic spirit. And if you happen to visit during one of them, why not join in and make a memory of your own?
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14 January: Diary day
Koreans love to start the year with good intentions, and Diary Day is all about that. Couples exchange diaries or planners as gifts, often writing sweet notes or marking important future dates together. It’s a lovely way to symbolise a fresh start, and to plan out a year full of shared adventures.
14 February: Valentine’s Day
On Valentine’s Day, it’s the women who take the lead. Traditionally, girls give chocolates or small presents to the men they like, whether it’s a crush, boyfriend, or even a colleague. Shops fill up with heart-shaped treats and gift boxes, while cafés add romantic desserts to their menus.
14 March: White day
Exactly one month later, White Day is when men return the gesture. They often give sweets, flowers, or jewellery to the women who gifted them chocolates on Valentine’s Day. It’s a reciprocal celebration that keeps the romantic momentum going.
14 April: Black day
Not everyone has a Valentine, and that’s where Black Day comes in. This unofficial “singles’ day” sees people who didn’t receive gifts in February or March gathering to eat jjajangmyeon (black bean noodles). The dish’s dark colour fits the theme perfectly, and while it’s meant to console singles, it’s also a fun excuse to hang out with friends.
14 May: Rose day
Spring is in full bloom by Rose Day, and couples exchange roses to express their affection. Parks and riverbanks become popular spots for romantic walks, with some even dressing in shades of pink or red to match the occasion.
14 June: Kiss day
Kiss Day is fairly self-explanatory; couples celebrate their love with a kiss. Many brands and cafés launch kiss-themed promotions, making it a light-hearted but affectionate day across the country.
14 July: Silver day
On Silver Day, couples exchange silver jewellery, often rings, to symbolise a deeper stage in their relationship. Some even use the occasion to introduce their partners to family or friends, marking it as a meaningful milestone.
14 August: Green day
When summer heat peaks, Green Day encourages couples to head outdoors, perhaps for a picnic or a walk through a park or forest. The name also ties to a popular Korean soju brand, so some celebrate with a refreshing drink (or two).
14 September: Photo day
Photo Day is all about capturing moments. Couples visit photo studios or take Polaroid snapshots together, decorating their homes or wallets with the memories. In the age of social media, it’s also a perfect excuse for a matching selfie.
14 October: Wine day
As the weather cools down, Wine Day invites couples to share a glass of wine together. Restaurants and bars often offer special pairings or discounts, making it a cosy, romantic evening out.
11 November: Pepero day
One of Korea’s most famous special days, Pepero Day is celebrated by exchanging thin, chocolate-dipped biscuit sticks called Pepero. It’s especially popular among students and young couples, and the date, 11/11, even resembles four Pepero sticks in a row.
14 December: Hug day
The year ends on a warm note with Hug Day. Couples embrace to show affection and comfort as winter settles in, a simple, heartfelt gesture that closes the year of love on a tender note.
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A year of love and little moments
Korea’s special days are more than marketing gimmicks. They’re playful reminders to express affection and appreciate loved ones. If you’re visiting Korea with your partner, why not join the fun? Whether it’s sharing jjajangmyeon on Black Day or exchanging roses in May, these traditions offer countless ways to celebrate love, friendship, and togetherness all year long.
