Singapore Airlines Releases New Safety Video That Celebrates Singapore’s Charm

Singapore Airlines (SIA) recently released its brand new in-flight safety video, and it’s a true celebration of Singapore’s unique cultural identity! In a brilliant move, the airline has partnered with the Singapore Tourism Board to create a safety demonstration that doubles as a delightful tour of the Lion City’s most famous landmarks.

Forget the usual stiff and formal safety briefings. This six-minute cinematic piece is a creative blend of essential safety instructions and a celebration of Singapore’s rich culture.

Also read: 89 Singapore Eateries Make the Michelin Bib Gourmand List 2025, Including 11 New Local Gems

A tour of Singapore from your seat

The video takes you on a journey across Singapore, featuring iconic spots like the futuristic Gardens by the Bay, the stunning Esplanade, and the vibrant island of Sentosa. It’s a genius way to showcase the country’s attractions to a global audience even before they step off the plane.

The SIA cabin crew are the stars of the show, demonstrating safety procedures at each location. But they’re not alone! They’re joined by local communities, including a traditional lion dance troupe and artists, who help to convey the safety messages in a truly unique way.

The video’s creative flair doesn’t stop at the locations. It features a unique blend of live-action footage and beautiful, watercolour-inspired animation, giving it a soft, artistic feel. This approach not only makes the video more engaging but also subtly reinforces the key safety messages.

Vinod Kannan, Senior Vice President of Sales and Marketing at Singapore Airlines, highlighted that every scene was carefully designed to reinforce essential safety messages while also introducing visitors to the city’s unique charm.

Also read: New Ideas for Things to Do in Singapore 2025: Where to Hang Out, Chill and Explore

Where to watch the new Singapore Airlines safety video

This innovative video made its debut on 4 Sep 2025, and will be progressively shown on all SIA flights by the end of October. But you don’t have to wait for your next trip to check it out. You can also catch it on Singapore Airlines’ official social media channels, giving you a sneak peek of what to expect on your next flight.

So next time you fly with SIA, pay close attention to the safety video – you might just spot your favourite Singaporean landmark!