Discover Korea Beyond the Familiar at Singapore Airlines Time To Fly Travel Fair 2026

Korea Tourism Organization (KTO) will be making its first appearance at the Singapore Airlines Time To Fly Travel Fair, taking place from 23 to 25 October 2026 at Suntec Singapore Convention & Exhibition Centre, Halls 401, 402, and 403.

Whether you are planning your next Korea holiday, looking for inspiration beyond the usual destinations or ready to book your next trip, visit the KTO booth for travel information, interactive activities and exclusive rewards throughout the three-day fair.

Plan Your Next Korea Adventure

Travellers can drop by the KTO booth for destination information, travel recommendations and general enquiries about visiting Korea.

Those who make an eligible Korea flight or tour package booking during the travel fair from 23 to 25 October 2026 can also redeem exclusive souvenirs, including travel essentials such as packing cubes and universal adaptors, as well as selected Kakao Friends and Wiggle Wiggle merchandise, while stocks last.

Visitors can also take part in Discover Your K-Food Personality, a fun mini game that reveals their K-food personality based on the Korean dishes they would most like to try. Simply choose three must-try Korean dishes for your next trip to Korea and redeem a yakgwa (traditional Korean honey cookie) and dining vouchers redeemable at participating Gold Moon Group restaurants, while stocks last.

For more travel inspiration, join Songyu Goh from MiddleClass and content creator Eshton Chua (@eshton) on 24 October at 4.15pm for a special travel talk titled Dive Deep into K-Travel. Drawing from their own travels across Korea, Songyu and Eshton will share their recommendations for exploring beyond Seoul, from the scenic landscapes of Chungcheong-do and Gyeongsang-do to the rich culinary heritage of Jeolla-do.

Hear about their memorable local food and cultural experiences, including their firsthand encounters with the spectacular Haman Nakhwa Nori, and pick up practical tips for discovering Korea beyond the familiar.

Visitors can also stop by the Park Bo-gum photo zone for a photo opportunity featuring the KTO ambassador and bring home a complimentary 4R photo print as a keepsake.

A Rare Korean Festival Experience Is Coming to Southeast Asian Travellers

Looking ahead to 2027, the Korea Tourism Organization (KTO) is preparing something special for travellers from Southeast Asia: an exclusive edition of the Haman Nakhwa Nori Festival, tentatively scheduled for early October 2027.

Held in Haman, Gyeongsangnam-do, Nakhwa Nori is a centuries-old traditional Korean firework performance unlike the conventional fireworks most travellers have seen. Handmade ropes filled with charcoal powder are suspended above the water and set alight, creating thousands of glowing embers that cascade slowly through the night like falling flowers.

Traditionally held annually around Buddha's Birthday in May, Haman Nakhwa Nori has become immensely popular among domestic travellers in Korea, with a reservation system introduced in recent years to manage high demand.

This special edition will offer Southeast Asian travellers a rare opportunity to witness the extraordinary spectacle outside its traditional annual festival period.

While the festival dates and travel packages are being finalised, interested travellers are encouraged to register their interest early with five participating travel agencies at the Time To Fly Travel Fair: ASA Holidays, Chan Brothers Travel, CTC Travel, EU Holidays and Nam Ho Travel.

With limited places expected, the participating travel agencies will contact registered travellers with further details once the festival dates and tour packages are confirmed.

Discover Korea Beyond the Familiar

Your Korea adventure doesn't have to end in Seoul.

Fly direct with Singapore Airlines to Seoul and Busan and venture further into Korea's diverse regions, from the heritage and countryside of Chungcheong-do to the flavours of Jeolla-do, the coastal landscapes and cultural festivals of Gyeongsang-do, and the history, nature and seasonal scenery of Gyeonggi-do.

For an island escape, travellers can also fly direct from Singapore to Jeju with Scoot and discover a different side of Korea beyond the mainland.

From local food and traditional festivals to nature, heritage and seasonal experiences, your next trip is an invitation to Discover Korea Beyond the Familiar.

Visit the KTO booth at the Singapore Airlines Time To Fly Travel Fair from 23 to 25 October 2026 to start planning your next Korea adventure.

For the latest Korea travel promotions, participating travel packages, redemption details and more, visit www.tripzilla.sg/korea.