Cecelia ChangSingaporean travellers looking for a cutting-edge experience on their next trip to Seoul, good news! A new destination has just opened its doors for you. In September 2025, HAUS NOWHERE SEOUL launched as a groundbreaking retail project by IICOMBINED, the parent company of popular brands like GENTLE MONSTER, TAMBURINS, and NUDAKE.
Also read: 8 Insider Seoul Travel Tips Singaporeans Must Know in 2025
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Located within the new IICOMBINED headquarters, this is the world’s fourth HAUS NOWHERE, a concept that redefines what a retail space can be. It’s not just a store — it’s an “experimental retail” venue built on the theme of “The Future Returned,” where shopping, art, and immersive experiences collide.
What to Expect
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This new space, spanning four floors, brings together all of IICOMBINED’s brands under one roof, each offering a unique new concept:
- GENTLE MONSTER unveils an exclusive pop-up to celebrate its 2025 Bold Collection.
- TAMBURINS introduces its new “Sunshine” perfume collection, with an interactive AI Twin Look photo experience that allows you to take a photo with your virtual “twin.”
- NUDAKE debuts its new “TEA HOUSE” concept, exploring the art of scented tea pairings with exquisite desserts.
- ATiiSSU showcases its new headwear line, the Tracker Collection, in its second-ever store.
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Beyond the products, HAUS NOWHERE also features a captivating installation titled “More Is More” by artist Max Siedentopf. The exhibit transforms a room into a “breathing landscape” with a vast sea of black plastic bags that move in slow, rhythmic waves, creating a surreal and unforgettable visual experience.
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Visiting South Korea and looking for a dynamic destination and a one-of-a-kind experience? Consider putting HAUS NOWHERE SEOUL on your list!
