

Destinations
Busan
Winner of Best Culinary Destination
In Busan, some of the most memorable travel experiences begin with an appetite. South Korea's spirited coastal city serves up a culinary scene as lively as its waterfront, where bustling seafood markets, humble neighbourhood eateries and irresistible street-food stalls reveal the flavours of local life. From the day's freshest catch to recipes passed down through generations, every meal offers a delicious introduction to Busan's character.
Nowhere is this more evident than at Jagalchi Market, where an extraordinary selection of seafood reflects the city's enduring connection to the sea. Visitors can browse stalls overflowing with fresh catches before settling down at a nearby restaurant for grilled fish or seafood specialities. Venture further into the city, and another side of Busan's food culture awaits. A comforting bowl of dwaeji-gukbap, featuring pork and rice in a hearty broth, showcases a beloved local tradition, while milmyeon offers refreshing wheat noodles in a chilled or spicy preparation. Around BIFF Square, the irresistible aroma of freshly prepared ssiat hotteok, a sweet pancake filled with seeds, adds another reason to linger.
What makes Busan such a rewarding culinary destination is how closely its food remains connected to its people, markets and maritime heritage. Here, discovering the city through its flavours is an adventure in itself.

Nowhere is this more evident than at Jagalchi Market, where an extraordinary selection of seafood reflects the city's enduring connection to the sea. Visitors can browse stalls overflowing with fresh catches before settling down at a nearby restaurant for grilled fish or seafood specialities. Venture further into the city, and another side of Busan's food culture awaits. A comforting bowl of dwaeji-gukbap, featuring pork and rice in a hearty broth, showcases a beloved local tradition, while milmyeon offers refreshing wheat noodles in a chilled or spicy preparation. Around BIFF Square, the irresistible aroma of freshly prepared ssiat hotteok, a sweet pancake filled with seeds, adds another reason to linger.
What makes Busan such a rewarding culinary destination is how closely its food remains connected to its people, markets and maritime heritage. Here, discovering the city through its flavours is an adventure in itself.


