Where to Find the Best Jeans in Japan: Must-Go Stores When You Visit

Japan has long been celebrated for its meticulous craftsmanship, and nowhere is this more evident than in its denim. From heritage brands that have been perfecting their fabric for decades to contemporary labels offering street-savvy styles, jeans shopping in Japan is an experience every denim lover should savour.

Also read: 8 Fashion and Retail Spots in Tokyo Every Shopaholic Must Visit

Japan Blue Jeans

A staple of Japanese denim, Japan Blue Jeans focuses on traditional techniques and high-quality fabrics. Known for their rigid selvedge denim, these jeans develop a unique character over time, making each pair a personal statement. With stores across Tokyo and Osaka, it’s easy to explore their range, from classic cuts to modern fits.

Address: (Various Locations)

Betty Smith Ebisu

For those seeking customisable jeans, Betty Smith in Ebisu is a must-visit. This brand allows you to personalise almost every aspect of your denim. From fabric to fit, ensuring a pair that’s perfectly suited to your style and body shape. The boutique itself has a cosy, approachable vibe, making the customisation process both fun and memorable.

Address: Japan, 〒150-0021 Tokyo, Shibuya, Ebisunishi, 2 Chome−4−7 ＮＮステーツビル 5F

Makers Pride of Craft Daikanyama

Another destination for bespoke denim is Makers Pride of Craft. Here, expert tailors guide you through the process of creating jeans that are as functional as they are stylish. Every stitch reflects Japan’s dedication to precision, making your custom jeans a true investment piece.

Address: Japan, 〒150-0034 Tokyo, Shibuya, Daikanyamacho, 10−10 Daikanyama Twelve, 1C

Moussy

For trend-conscious shoppers, Moussy blends street style with premium quality. Known for its edgy, fashion-forward designs, Moussy offers a range of washes and silhouettes that appeal to a younger, urban crowd. Stores are found in major shopping districts such as Shibuya and Harajuku, perfect for pairing your new jeans with Japan’s latest fashion trends.

Address: Japan, 〒150-0001 Tokyo, Shibuya, Jingumae, 4 Chome−30−3 東急プラザ表参道原宿

Studio D’Artisan

Studio D’Artisan is one of the pioneers of Japanese denim. With a strong heritage dating back to the 1970s, this brand honours traditional American workwear while adding its own distinctive touch. Their jeans are durable, meticulously constructed, and often feature playful details that set them apart from mass-market denim.

Address: Japan, 〒150-0001 Tokyo, Shibuya, Jingumae, 6 Chome−13−1 原宿川名

GU

If you’re after budget-friendly options without compromising style, GU delivers. As one of Japan’s favourite fast-fashion chains, GU offers a wide variety of cuts and washes at accessible prices. While not handcrafted like some of the premium labels, GU jeans are perfect for travellers seeking affordable, wearable denim.

Address: (Various Locations)

Also read: Why You Should Visit Ine, Japan: A Hidden Gem in Japan

Denim hunting in Japan

Whether you’re after a tailored, one-of-a-kind pair or an on-trend streetwear staple, Japan has denim to suit every taste and budget. From the artisanal streets of Ebisu to the bustling shopping districts of Shibuya, your next pair of jeans is waiting, and it’s likely to be unlike anything you’ve worn before.