Tourism New Zealand

Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past 16 years to make New Zealand one of the world's most well-respected tourism brands.

International tourism has grown to become New Zealand's second largest earner of foreign exchange, pumping around NZD11.8 billion annually into the nation's economy. Almost 3.06 million visitors arrive in the country every year.